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Term (short for Neo-Geometric Conceptualism) applied to the work of a group of American artists active in New York in the mid-1980s who employed a variety of styles and media but were linked by the fact that their paintings, sculpture, or other products were predominantly cool and impersonal, in reaction to the emotionalism of Neo-Expressionism. Jeff Koons (1955– ), who exhibited consumer products such as vacuum cleaners in a reworking of Dada ready-mades, is the best-known figure of the group. Many critics have seen their work as cynical and empty (‘dead on arrival’ is one memorable description), but Neo-Geo has been a hit with certain collectors, most notably Charles Saatchi, who has bought it in bulk.

Subjects: Art.

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