Chapter

Giddy-Up Go

Nathan D. Gibson and Don Pierce

in The Starday Story

Published by University Press of Mississippi

Published in print January 2011 | ISBN: 9781604738308
Published online March 2014 | e-ISBN: 9781621037620 | DOI: https://dx.doi.org/10.14325/mississippi/9781604738308.003.0006
Giddy-Up Go

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This chapter discusses the successes experienced by Starday Records during the mid 1960s. Despite the tragedies that struck country music in 1964—the death of Cowboy Copas, Patsy Cline, and Hawkshaw Hawkins—the genre still enjoyed a great deal of fame all over the U.S. In its surge of popularity, Starday stood as one of the biggest trendsetters in country music. The chapter relates how Starday further increased its financial success by creating the Country Music Record Club of America, an exclusive club that sells country music records directly to fans and collectors on a mail-ordered basis.

Keywords: country music; Starday Records; fans; country music records; Cowboy Copas; Patsy Cline; Hawkshaw Hawkins

Chapter.  9531 words.  Illustrated.

Subjects: Popular Music

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