Carnivalesque Pleasure:

Rong Cai

in TV Drama in China

Published by Hong Kong University Press

Published in print October 2008 | ISBN: 9789622099401
Published online September 2011 | e-ISBN: 9789882207646 | DOI:
Carnivalesque Pleasure:

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This chapter discusses China's home-video market for TV drama. It examines what happens when TV dramas are consumed on DVD, focusing on the ideological and commercial significance of the DVD market of TV drama for contemporary society. The chapter begins with an examination of a number of issues in the development of China's audio-visual market since the 1980s, and provides statistics to support the claim that there is a marked polarization in audio-visual publications. It also discusses recent trends in illegal recording, and examines anti-piracy offensives by the state and the video industry. The chapter concludes with a close look at consumers of TV drama on video and the socio-ideological implications of using video as an alternative medium to broadcast television.

Keywords: home video; DVD; audio-visual market; illegal recording; anti-piracy; video industry; broadcast television

Chapter.  6727 words. 

Subjects: Television

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