Chapter

Shouting Toward Each Other: Economics, Ideology and Public Service Television Policy

Robert G. Picard

in A Future for Public Service Television

Published by The MIT Press

Published in print April 2018 | ISBN: 9781906897710
Published online September 2018 | e-ISBN: 9781906897802 | DOI: https://dx.doi.org/10.7551/mitpress/9781906897710.003.0019
Shouting Toward Each Other: Economics, Ideology and Public Service Television Policy

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This chapter argues that the continued usefulness of public service television as a policy tool must be assessed within the broader perspective of the contributions of the broader broadcasting and digital sectors to national life and should not consider public service television in isolation. For the debate about public service television to contribute to an effective policy solution, bigger questions will need to be addressed. Among them are the following: What functions should television serve in social and public life? What does UK society need from it? What roles will broadcasting — public service and commercial — play in the growing environment of streamed linear and non-linear programming? What functions and needs does public service television fulfil that are not adequately performed or met by commercial broadcasting and digital streaming?

Keywords: public service television; public service broadcasting; broadcasting policy; social life; public life; UK society

Chapter.  1402 words. 

Subjects: Media Studies

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